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CTM Unveils Digital Touch Screen Network in Detroit

CTM Media Group Inc. and Ettractions Inc. leaders in the travel and tourism marketing sector today announced the expansion of their award-winning ExploreBoard network in Detroit, Michigan. The latest launch expands CTM’s digital kiosks network to 50 destinations with over 400 in-market touch screen displays. The growing Detroit network includes high definition screens located at the Crowne Plaza Downtown Riverfront and American Jewelry and Loan. The digital e-boards showcase popular visitor attractions including the Detroit Zoo, Hard Rock Café Detroit, Tipping Point Theater and Detroit Metro CVB to name a few.

The Ettractions touch screen expansion reflects the growing demand for engaging content in the hospitality and tourism environment. We are thrilled to see our visitor marketing touch screens expand to Detroit – a city synonymous with Motown, automotive and music heritage. Place-based media that is both interactive and portable like the Ettractions ExploreBoard have been well received by Detroit area hotels, attractions and visitor centers,” states Brad Weidman, Sales Manager of CTM Media Group Inc. 

The partnership with CTM Media Group and the launch of the digital ExploreBoards aid in the Detroit revitalization efforts,” states Cyndee Harrison, Director of Marketing & Public Relations - American Jewelry & Loan Marketing. “When a visitor approaches ExploreBoard, they are able to initiate their own browsing experience helping them make decisions on what to do and where to visit in Detroit,” states Pam McDonald, Senior Sales Specialist - Crowne Plaza Detroit Downtown.

With over 19.5 million digital engagements last year, Ettractions has proven to be a popular resource among tourists and visitors. The cutting edge marketing tool targets travelers when they are in-market and in the mindset of making travel purchasing decisions. Portable from the touch screen to a personal device via email or text message, Ettractions Inc. is transforming how and when visitors receive information. Providing a customized experience unique for each guest, the Ettractions brand continues to reinvent itself with advancements and new touch screen features including dynamic categories. The ExploreBoard allows advertisers to feature their attraction, restaurant, activity or service with enhanced content including video, maps, optional ticketing and reservations. The content is also updated in real-time making event and other seasonal updates rather seamless.

The success of the in-market digital touch screen platform powered by the ettractions.com has been astounding. More than 1,500 travel and tourism businesses currently utilize Ettractions digital marketing solutions to promote their business to visitors and has continued grow year after year.

Inquiries to host or advertise on ettractions.com or ettractions ExploreBoard may contact sales@ettractions.com. To learn more about ExploreBoard visit www.ettractions.com/explore
 

 About CTM Media Group Inc. & Ettractions Inc.
CTM Media Group Inc. and Ettractions Inc. and are owned and operated by IDW Media Holdings Inc. (OTC Pink Markets: IDWM) based in Stamford, Connecticut. CTM Media Group Inc. is one of North America's largest distributors of tourism information, distributing over 100 million brochures a year among their 14,000 visitor information displays. Ettractions, Inc. is the digital partner of CTM Media Group, delivering relevant visitor information for tourists and visitors via web, mobile, touch screen and eNews digital solutions.